Jennifer Alden
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Understanding and Overcoming Burnout

8/31/2024

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You have a deadline approaching. You need to finish a draft of your manuscript, but you can’t get it right. You’ve been at it for weeks, working endlessly. You have to drag yourself to your desk, but once you’re there the words just don’t come to you. You’re running out of time and things are only getting worse.

Does that sound familiar?

That’s just one example of how burnout can creep up on you. It happened to me at the beginning of the summer, and I tried to white-knuckle my way through it. Spoiler alert: that doesn’t work.
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Put it in perspective:
A cheetah can top out at ~ 75mph for 30 second bursts. But, a cheetah can maintain a slower speed of 30 – 40mph for 30 minutes.
A cheetah can give a hunt 100% of their effort for 30 seconds, or they can put in 50% for 60-times longer.
Burnout occurs when you exceed your emotional and mental limitations for too long. A cheetah’s heart and lungs would give out if she tried to sprint 75 mph constantly. The same goes for you and me. We can’t maintain a mental or emotional sprint indefinitely.
​

Let’s take a minute to talk more about burnout—what it is, what causes it, and how you can cope with it. I’ll focus on burnout from a writer’s perspective, but this can happen to anyone in any profession. 

What causes burnout?
  1. Overloading. This happens when you try to do too much at once. For example, this spring, I was trying to submit a short story for publication, write a new short story, draft a full-length novel, and query a completed manuscript
  2. Long hours. The amount of time you spend working can contribute to burnout, too, especially if it interferes with your sleep schedule or leisure time
  3. Lack of control. You consistently feel like you have no control over your workload, your life, or the outcomes
Recognizing the signs of a burnout:
  1. Fatigue. This is more than just being tired. Some symptoms may be the inability to concentrate, lack of motivation, muscle weakness, or persistent low energy
  2. Cynicism. Cynical people are often distrustful and believe that things won't work out well
  3. Lack of accomplishment. This is often blindness to the things you do well and hyper-fixation on your failures 
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In mid-July, I found myself rattling off long lists of things I was doing wrong or even just not improving at fast enough. I felt like I didn't have control over anything and didn’t have the energy to fix it.
How do you cope with burnout?
If that sounds like you, too, don’t worry. There are ways to address burnout.
  1. Cut back. Burnout can be caused by too much work pulling you in too many directions. Take a step back, reprioritize your tasks, and cut out the things that aren’t necessary. For example, I put two of my projects on hold until I finished the other two
  2. Take care of yourself. Prayer or meditation can help you manage your mental and emotional health. Even just 5 or 10 minutes a day can help. Your physical health is important, too. Remember to exercise, eat well, and get enough sleep. This shouldn’t add extra stress to your life. Making small changes to your routine can have big impacts over time
  3. Build a community. Surround yourself with people who care and who understand your situation. If you’re a writer, try to find a writing community—even a virtual one
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Takeaways:
  • Burnout occurs when you exceed your emotional and mental limits for too long
  • Recognize your limits and respect them. It’s not a sign of failure—it’s just a part of being human
  • Remember to take care of yourself. Prioritize your health, limit your workload, and surround yourself in a support community
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Story Genius by Lisa Cron – Unlocking the Secrets of Spellbinding Stories

5/29/2024

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Every writer dreams of creating the next bestseller. We all want to write an edge-of-your-seat, un-put-downable story that hooks readers from the very first page and takes them on an unforgettable journey. But how do you achieve that? What is the magic formula that transforms a good story into a legendary one? Why do so few authors manage to create that spellbinding thrall?
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Story Genius by Lisa Cron offers a compelling answer to these questions. Cron explains that humans are evolutionarily hardwired to crave stories. We seek answers to help us understand and navigate the world around us. Stories are the solution. They provide a safe and controlled setting for our minds to explore the possible outcomes and answers to our problems.
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What I Loved About Story Genius
  1. Backed by Brain Science: our minds form a fascinating intersection between instinct, emotion, and logic. Cron explains the brain science behind why our minds crave stories and what specifically about stories really hooks our minds  
  2. Practical Steps: Cron takes you from the first spark of an idea to a detailed story blueprint with her step-by-step exercises, including developing your protagonist's motivations, creating scene cards, and drafting key turning-point scenes
  3. Real Examples: Story Genius uses another author's story as a continuous example throughout the exercises. This approach reinforces the topics discussed in the chapter and gives you a guide to follow for your own story 
Cron's Method in Action
I'm currently using Cron's method to develop my latest work-in-progress (Taren’s Story). So far, my first draft is progressing more smoothly than other manuscripts, and I feel confident about where the story is headed. 
Visit Taren's page on my website to learn more about this adult fantasy work-in-progress! 
Jump to Taren's Page
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The exercises were so helpful that I marked each one with a sticky note so I could come back to them for my next story!
Summary
Story Genius by Lisa Cron combines wit and humor with a science-based method to create captivating stories. It’s not just another educational primer for writers; it's an engaging read that made me laugh while providing valuable insights. I highly recommend this book to any writer looking to take their work to the next level.

Additional Resources
  • My Goodreads Review: click here
  • Story Genius on Amazon: click here
  • Lisa Cron’s Website: click here
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Demystifying Book Covers - Part 2

4/24/2024

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A Guide for Indie Authors

To all of my indie authors: buckle up. 
In the 2nd part of my blog series on book cover design, I'm going to give you some high-level tips on creating the best covers for your books.
​Let's dive in.
​1. Find a Cover Designer
I know it’s tempting to make your own book cover. You can get the right software fairly cheaply (or for free), and with a few Youtube tutorials, you’re on your way. But I recommend against that. Hiring a good book cover designer can make all the difference in how well you attract potential readers.
Balancing the Numbers:
I think of it this way: I could probably figure out the software to make my own book cover, but I’ve never made one before. It would be frustrating and time consuming for me to try to make my own cover. Not to mention, the final result would probably be a bit lackluster (to say the least). I’d be much better off relying on someone who’s trained to design covers, has done it before, and knows what sells in my genre.
On the other hand, book cover designs can be pricey (around $500 - $800 per book). Do your homework ahead of time to find the right designer that balances professional quality with your target price range.
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One marketing experiment showed that
professionally-designed book covers had an average of
​35% better marketability than covers that were designed by the indie authors (based on ad click-through rates). Click the link below to read the full blog post on the experiment by Reedsy:
Revealed: The Real Marketing Value of a Professional Book Cover
Finding the Right Fit:
Choosing the right book designer can be tricky, but it’s important to get it right. Your designer should have experience in your genre and a design style that resonates with you. 
Here are some tips on how to find the best designer for you and your project:
  •  Some organizations and companies may provide lists of book cover designers that they recommend. I usually feel more comfortable going to these lists because they have been vetted by reputable sources. For instance, Ingram Sparks has a list of book cover design companies on their website: Click here to check it out
  • You can also find cover designers through other self-published books. Find self-published books in your genre that are selling well and have cover designs that you like. Then, go to the copyright page to see who designed the cover (see the box below for an example)

The Search in Action: Hollen the Soulless by Denali Day

Let's revisit the example from Part 1 in this blog series to illustrate how you can find an indie author's cover designer:
  • Take a look at the copyright page from Hollen the Soulless. The cover designer was Cover by Combs
  • A quick Google search yielded their website where you can see some of their work and take a look at their services (i.e., packages, pricing, etc) https://www.coversbycombs.com/
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​​2. Refine Your Ideas
The cover of your book should convey the genre and essence of your book, so that your potential readers know what your book is about before they ever open it up.

Know Your Genre:
Different genres have distinct design cues and trends that signal to readers what kind of story they can expect. While it's essential to stand out, your cover should also fit within the expectations of your genre to attract the right audience.
 
Communicate the Essence of Your Story:
Make a list of the characters, settings, or symbols that capture the essence of your story. Consider the imagery, typography, and color palettes that evoke the emotions and atmosphere of your story. The goal is to give readers a glimpse at what they can expect when they crack into your book.

​What to Do:

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Go to a bookstore or an online marketplace and review bestsellers in your genre. Make a note of the patterns, themes, and trends you see in those books. Take photos (or screenshots) of books that you like and books that you don’t like. Not only will this give you an idea of what you’re looking for, but it will help you communicate what you want to your cover designer

Prepare for a discussion with your cover design by making a list of characters, settings, symbols, imagery, and colors that capture the essence of your story. This is a good time to use those photos you took of other books to really visualize what you’re looking for.
 3. Test and Perfect Your Design
Your designer will send you mockups of your cover to review. Don’t be afraid to send critiques, but remember to be polite and professional.
 
Provide Specific Feedback:
When you’re reviewing your cover, it helps your designer if you can specifically pinpoint what does and doesn’t work for you. Try breaking the cover down into components that you evaluate individually, such as the  title, author name, foreground, and background.
 
Get Other Opinions:
It may help to share mockups or early versions of your cover on social media, in writing forums, or with beta readers to gauge their reactions and identify areas that need improvement. Pay attention to feedback on visual appeal, clarity, and alignment with genre expectations, and be willing to iterate on your design based on constructive criticism.
 
Conclusion:
I hope you found this guide helpful. For more information, check out these resources:
  • Find the perfect designer for your next book – a Reedsy blog post 
  • How to Design a Book Cover: tips for Working With a Cover Designer by Natalia Leigh – a YouTube tutorial by an indie author and founder of Enchanted Ink Publishing
  • The Essential Guie to Getting Your Book Published: how to Write it, Sell it, and Market it…Successfully! by Arielle Eckstut and David Henry Sterry – to read more, check out my blog post on this book: here 
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Demystifying Book Covers – Part 1

4/13/2024

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"Don't judge a book by its cover."

We've probably all heard that saying a thousand times since childhood. Right now, I’m picturing the librarian at my old public library whispering that to my friends and me as we picked out our books. I get what she meant: don’t judge, don’t make assumptions. It’s an important life lesson, but when it comes to choosing the right cover design for your book, don’t judge a book by its cover is completely off the mark.

The cover of a book is the first thing people see of your story. The job of a book cover is to be judged. It is the first interaction the world has with your book. That's why it's absolutely critical that you get the best book cover for your masterpiece.
What makes a good book cover?
​
That's a hard question to answer. It’s so difficult, in fact, that I’ve decided to break up the answer into a multi-part series to cover it all. In this set of posts, we’ll cover the role of a book cover, the basic design elements, and special considerations for indie vs traditionally published authors. I’ll also provide some additional resources along the way, so you can get the most out of this series.
**Disclaimer: I'm not a designer. My experience with book cover layouts is purely from reading books for 30 years and making notes on what draws me in and what pushes me away.

​
​You’ve spent months--years—writing your story. Now, a major factor of how well it sells comes down to a handful of design elements on the cover. Maybe, you’re like me, a writer, not an artist. You know your story inside and out, but you’re drawing a blank on what the cover should look like. It can be overwhelming, but not to worry, thousands—millions—of authors have done this before you. You’ll figure it out, too. 
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.First, let’s break down some of the elements of a book cover:

​Imagery: This may be obvious for some people, but what imagery do you want on the cover? To figure that out, you first have to ask yourself this: what is the biggest driving force of your story? If your story is character-driven and has a strong central protagonist, maybe he or she should be on the cover. If your story is about an enchanted sword or a haunted pirate ship, those would make great cover images, too.
  • Example: My manuscript, The Heir of Stone, features a female warrior with a strong ancestral tie to the mountains. She’s also called the Heir of Stone, so I like the idea of an axe or sword and some mountains in the background

Tone: The tone of a book cover is the feeling it gives you as a whole. It considers the imagery, the artist style, title font, color scheme, etc. You may have noticed that a lot of genres have tone patterns that they usually follow. Mysteries, thrillers, and horror stories often have darker colors and sharper lines. Romance novels tend to have softer, warmer tones, while comedies and children’s books often have brighter colors and more whimsical font styles. Keep in mind, these aren’t hard and fast rules, but if you follow themes that fit your genre, your potential readers are more likely to recognize your book’s genre from first sight
  • Example: The Heir of Stone is a tumultuous action/adventure story with elements of betrayal. To reflect that, I'm imaging that the mountains will be stark with jagged edges and dark stone. The sky behind them will probably be stormy with a lot of dark/light contrast.

​Cover font: The style of font you use for your title and your author name can say a lot about the content of the book. For example, romance novels might use a curling script or a soft-style font, but non-fiction books may rely more on structured fonts that give the reader a reliable, professional feeling. Open a word processor, like Microsoft word, and take a look through the fonts for inspiration. Keep in mind, though, that a professional graphic designer may have access to more font styles than you do, so you may have more options when you hire a designer
  • Example: Honestly, I haven't put a lot of thought the font for The Heir of Stone, but I guess it will be structured and bold. Maybe a contrasting color to the darker background, like gold.

Here's an example of a book cover that I thought did a great job selling the book:
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Hollen the Soulless by Denali Day
 
Imagery: Mountains, wyvern/dragon, storm clouds, muscular shirtless man
 
Tone: Dark, tumultuous, adventurous, savage
 
Cover font: sharp, angular, Nordic/Viking-style
 
Taking all of that together may give you the feeling that this book is adventurous and exciting. It probably as Viking influences (and it does). Also, the shirtless man is a subtle indication that there is a romance angle. Generally, scantily dressed and shirtless people on the cover lean towards romance, but not always.
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This cover sold me on the book when I first saw it. Hollen the Soulless is an action-packed, savage romance novel, and this cover really sold that to me.
If you're interested in Hollen the Soulless check out:
  • My book review: click here
  • Denali Day's author website: click here

That's it for Part 1 of this series. 
If you're interested in learning more about book covers, here are some resources that I recommend:
  • This is a great podcast in general (especially for indie authors), but I particularly like this episode on book cover design: Book Marketing and Author Success podcast: click here
  • Ingram sparks also has some great resources: click here
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Try This Tip for Busting Writer’s Block

12/3/2023

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Turn off your internal critical and do what you love. ​Write.

Writer's block has hit and it has hit hard. You can't string together a single interesting, compelling, or coherent sentence. Your writing sounds like garbage. Your character's are flat, and your action is boring. You've rewritten the same page 6 times. Your garbage can is filled with discarded drafts.
Does any of that sound familiar?
We've all been there, I promise. In fact, I’m there right now. No writer is immune to bad days and rocky writing. The key is keeping yourself moving until you get back on your literary feet.
You can try the obvious tricks: Take a break, switch topics, or let the project sit for a few days.
Those things can help sometimes, but not always. What about charging head-first into your writer’s block? Have you tried that? Just lower your head like an 800 lb bull and charge right through that block.
Turn off that critical voice in your head and just write.
That's it.
Just. Write.
Your writing doesn't always have to be elegant or earth-shattering. Anything is better than a blank page, even if it looks like  someone handed a typewriter to a gorilla. Bad writing—done with purpose and direction—is a foundation that you can revise and polish.
Finishing a novel is about progress, not perfection. Perfection will come later with editing and Beta readers. For now, just do what you love: write.

Check out these links for more resources:
  • 10 Ways to Beat Writer’s Block -- Penguin Random House
  • 5 Ways to Help Beat Writer's Block -- Writer's Digest
  • What is Writer's Block? How to Overcome Writer's Block With Step-by-Step Guide and Writing Exercises -- MasterClass​
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Making Social Media Manageable for Writers

11/11/2023

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​I’ve reached 1,000+ followers
​on Twitter/X!

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Social media can be time-consuming and emotionally draining. It’s also not something that comes naturally to everybody. I’m certainly not an expert on social media, but I thought I would put together a quick list of tips and tricks that have worked well for me.

  1. Create author/writer social media accounts – I write under a pen name, so this one was a bit obvious for me. This helps me keep my personal life separate from my professional writing. Also, this tip comes in handy in #5
  2. Promote and interact with other people’s posts — people love when you support them, and you also have a better chance of getting followers. I try to like or retweet other people’s material as often as possible
  3. Post regularly — I do my best to post throughout the day (although, I’m not always successful)
  4. Plan ahead — I pre-write posts and tweets, so I can still keep up my activity on busy days
  5. Stay on-brand — I only tweet about things related to my WIPs, my blog, or books I’m reading. I try my best to steer clear of arguments, debates, or gossip that aren’t related to the brand I’m trying to build. *This is easier to do if you have separate personal and writing/professional accounts
  6. Use hashtags appropriately — the guidelines I follow is 2-3 hashtags per post. For writing, my preferred hashtags are
  • #WritingCommunity
  • #WritersOfTwitter
  • #WritersLife
  • #AmWriting
  • #AmEditing
  • #AmQuerying

Follow me on social media! If we’re not already social media friends, reach out and say hi.

Twitter: @JenAldenbooks
Facebook: Jennifer Alden
Instagram: @jenaldenbooks
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Progress, not Perfection

10/30/2023

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Your writing, especially a first draft, does not have to be perfect.
I know that feeling when you’re reading a polished, published book and you realize that you’re drafts are weak, ugly, bumbling things in comparison. You need to remember (and I do, too) that a first draft is worlds away from a published book that has been through many rounds of edits and review.
As you’re writing, keep this mantra in your head. Write it on a sticky note and stick it on your computer or pin it over your writing desk.
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The goal of a first draft is to bring your story to life. It’s meant to be rough and raw. The first draft is your chance to turn your tiny spark of inspiration into a real, tangible story. Your imagery doesn’t have to be crystal-clear and vivid. Your action doesn’t have to be heart-stopping. Your prose don’t have to be evocative or world-changing.
Just write. Set aside your internal critic and just get your story out. That is a true first draft.
If you’re looking for motivation to get that first draft finished, there is still time to sign up for NaNoWriMo!
Here’s the website to join: https://nanowrimo.org
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Get up and Get moving

10/14/2023

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Wellness Alert

It's time to step back from the computer and take a break.
This week, rather than posting about writing or reading, I’m switching gears to overall wellness. I just had to start going to the chiropractor because my neck, back, and shoulders were constantly tight and sore.
And the cause of my pain? Bad posture. Apparently, I lean forward and hunch my shoulders in when I’m sitting at my desk.
I spend a lot of my time at the computer writing, either for my day job or for my fantasy books. Sometimes, I sit properly, but more often than not, I find myself hunching over like a gremlin. The pain isn’t too bad. It doesn’t stop me from living my life, but it can distract me from my writing.
Stop what you’re doing right now and pay attention to yourself. Are you sitting right? Are your shoulders back and down? Is your chin up?
If you're looking for a nudge, here it is. Get up from your computer and move around. Go for a walk. Drink some water. Stop ignoring those tiny little pains and start taking care of your body.
Yoga and stretching are my go-to exercises when I’ve been sitting at my desk too long. They’re also great ways to unwind and refocus my mind when I’m having some writer’s block.
If you're interested in giving it a try, I recommend Sean Vigue Fitness on YouTube. He’s fun to listen to and he seems very knowledgeable. He also has a ton of videos for all different experience levels. Here are links to my favorites:
  • For shoulders: Click here 
  • For stress relief: Click here 
  • For hips and legs: Click here 
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Picking your strongest Comparable titles for querying

10/7/2023

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​Picking comparable titles, or comp titles, for your query letters can be frustrating and overwhelming. It took me a long time to find mine. For Oreia's story, I chose Song of the Forever Rains by E.J. Mellow and Kill the Queen by Jennifer Estep.
 
Here are the rules I used to choose my comp titles:
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Keep it recent

  • Pick comp titles that were published within the last 5 years
  • Your comp titles are meant to convince the agent that your book is marketable. You’re showing the agent that there are tons of readers who will love to read your book. Choosing a comp title that is 20 years old is only telling the agent that your book was marketable 20 years ago. It doesn’t give them an idea of the current appeal
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Choose books that are successful
​but not too successful

  • I set my definition of successful as at least a 4 out of 5-star rating with 1,000+ reviews on Amazon or Goodreads
  • Don't choose books that are phenomenally successful, so steer clear of NY Times Bestsellers or US Top 10 books. The idea is that agents will think that you're unrealistically optimistic if you compare your book to Harry Potter or Hunger Games
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Pick books that highlight
​different parts of your novel

  • You don't get a lot of space to win an agent over with your query letter. Use the comp titles to showcase the strengths of your own book
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Select comp titles with
​the same audience

  • Comp titles will almost always be in the same genre and age range as your own book
  • Again, the comp titles are meant to show agents the marketability of your book. You’re saying, Look at all these readers who would love my book! ​
To wrap things up, here is a video that I found very helpful when I was preparing my query letter:
Alyssa Matestic - How to Choose Strong Comparable Titles for Your Query Letter:
​
www.youtube.com/watch?v=k_NpQGC4azM

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Tips and Tricks for Picking the Best Pen Name

9/17/2023

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Are you using a pen name, or have you thought about writing under a pen name?
​
I personally use a pen name. Jennifer is my real first name, but Alden is not my last name.

There are a lot of reasons someone would want to use a pen name. For me, anonymity was not a real concern. I decided to use a pen name because in my opinion my real last name is a little too rigid and abrupt for a fantasy author. I thought Alden sounded more lyrical and whimsical. Alden is also a maiden name in my family that got lost through the generations, so I decided to bring it back to life.
 
Here are my top tips for choosing a pen name:
  1. Make it fit. Choose a name that fits your genre. For example, Lemony Snicket is Daniel Handler’s pen name. I think we can all agree that Lemony Snicket is a fabulous name for the author of children's books
  2. Keep it easy. Be kind to your readers. You want your pen name to be easy to pronounce, remember, and spell. Make it as easy as possible for your potential readers to remember your name and search it online (and so they can tell all their friends how much they loved your books)
  3. Be original. After you choose your name, do a quick online search of it. Make sure there aren't any famous people with your name. Some key things I looked for were other fantasy authors, controversial people (like murderers), or major celebrities
 
Final thoughts: I picked my pen name early on in the process so my email, Twitter, website address, and Facebook accounts are all under the same name. As an author, your name is your brand. It's important to pick your pen name, if you're using one, and keep it consistent throughout your marketing and branding.
 
If you're interested in more information about picking your best pen name, check out these links:
  • Pen name generators can be great inspiration.
    • Click here for a quick generator that also has some examples of famous author’s pen names
    • Click here for a generator that uses some fun personal details as inspiration
  • JaneFriedman.com has a good article on the topic: Click here   

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    JenNifer Alden

    Welcome to the Untold Stories, my fantasy writing blog!
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    Leveraging eight years of writing experience, I share insights into my writing and publishing journey, offer practical writing advice, and provide book reviews. Join me for my monthly posts.

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